2024 Design portfolio by Yeonju James
My Role
Collaborated with brand designers to create brand guidelines and logo design for cilents.
Life is
Logo design for the femtech service "Life is."
I'm designing a logo with a feminine touch, incorporating elements like linear design, connected curves, and regular/thin fonts. The goal was to achieve a delicate and elegant aesthetic that evokes a sense of classical beauty.
アスヤクID (Asuyaku ID)
Logo design for "Asyaku ID," which manages three portals operated by the pharmacy service Asyaku.
The main color is set as monochrome and can encompass three portals, each with a different color. The "Asuyaku ID" text is placed in an enclosed circular logo, illustrating the various services that are now managed by a single ID.
blank_.
Logo design for blank_. a lifestyle perfume brand
Employing a serif font to highlight elegance, the spacing within the alphabet is intentionally relaxed, creating a sense of openness akin to the meaning of the brand name itself.
Kitaete
Logo design for a online fitness service for personalized video lessons
The inspiration for the logo design comes from the megaphones commonly used in sports training. Infused with a clean and minimalist style, the logo embodies a positive and cheerful message. I used a refreshing mint green color to evoke a feeling of health and physical balance.
NsPaceCareer
Logo design for a career support site specializing in home nursing.
I crafted an image in line with the website's tone and color, to keep the logo consistent with the current design. The half-heart symbolizes nursing and is paired with a digital map pin to illustrate the applications purpouse in finding home for nurses to work. I aimed for a soft and gentle image using curves, to further emphasize the care-taking aesthetic.
CiP Association
Logo design for the CiP Association. An orginization which supports companies providing digital services.
I designed the logo based on "CiP" typography, focusing on the meaning of connectivity.
