Perfume lifestyle brand
My Role
• Led overall graphic design.
• Created brand design with director.
Team
I worked directly with branding director
Timeline
2021.11 - 2022.03
What I accomplished
• Through the experience of making packages, I gained experience in print design.
• Working with a branding director, I learned how to build a brand story.
Overview
We want to deliver a moment of pause to someone important.
From that sentiment, inch blank＿. was born.
It recalls the scene of that moment with fragrance. And in the midst of ordinary daily life, it creates pleasant moments.
We strive to create products that you want to reach out for in unexpected moments.
Logo
Brand logo use a full-width underscore after "blank" rather than a half-width one, representing a brief pause or moment of reflection.
Additionally, placing a period after the underscore signifies a transition, evoking the image of moving on to the next action.
Brand Guidelines
Final Design
What I learned
Individual's development in print design through the process of creating packages
By engaging in packaging design, I gained an understanding of how design principles translate into physical products and how to effectively communicate a brand's identity and message through printed materials.
An opportunity to understand the strategic aspects of brand development
I learned about crafting a narrative that conveys the essence of a brand, its values, mission, and unique selling points to build a brand story. Collaborating with a branding director, I gained insight into the complexity of brand strategy and discovered how to align design elements with broader brand objectives.
2024 Design portfolio by Yeonju James